Reference data
Data
The benchmark tables behind our calculators, published standalone so they can be linked, cited, or embedded on their own — the same numbers, in plain reference form.
Display Ad RPM by Network
Low-high USD RPM (revenue per 1,000 Tier-1 pageviews) for four display ad networks — Google AdSense, Ezoic, Mediavine, and Raptive (formerly AdThrive) — compiled from broad, publicly reported publisher figures as planning ballparks, not guaranteed payouts.
Cost-of-Living Index by Country
A cost-of-living index for 18 countries, rebased so the United States = 100, for adjusting a freelance rate between a freelancer’s home market and a client’s.
YouTube RPM by Niche
Low-high USD RPM (revenue per 1,000 views) for 7 YouTube content niches, from $1.50-$4.50 for general content up to $8-$20 for finance and business content, as broad planning ballparks.
IRS Standard Mileage Rate
The IRS optional standard mileage rate for business use of a vehicle in tax year 2026 is 72.5 cents per mile, up 2.5 cents from the 2025 rate of 70 cents.