Data
Updated 2026Display Ad RPM by Network (2026)
How much a blog earns per 1,000 pageviews swings enormously with which ad network is running its inventory. This table lines up the low-high RPM range publishers commonly report for the four networks most bloggers weigh against each other, from AdSense’s open exchange up through premium, minimum-traffic networks.
| Ad network | RPM low ($ / 1,000 pageviews) | RPM high ($ / 1,000 pageviews) |
|---|---|---|
| Google AdSense | $2 | $8 |
| Ezoic | $8 | $15 |
| Mediavine | $15 | $30 |
| Raptive (AdThrive) | $20 | $40 |
These are broad, publicly reported ballparks — not quotes from any network — compiled from independently published publisher figures rather than marketing claims, since none of these networks publish an official average RPM. Actual RPM on any given site still swings with niche, traffic geography (these ranges assume Tier-1 US/UK/CA/AU traffic), seasonality, ad density, and site speed.
Use this in a calculation
Plug these figures into the Blog Ad Revenue calculator to get an estimate built around your own numbers.
Open the Blog Ad Revenue calculatorCite this page or embed the table — link back to https://freelancefigures.com/data/display-ad-rpm-by-network/. Free to reuse under CC0 — no permission needed, attribution appreciated.