Data
Updated 2026YouTube RPM by Niche (2026)
YouTube ad RPM depends heavily on what advertisers are willing to pay to reach a given audience, and that varies enormously by content niche. This table lines up the low-high RPM range for seven common niches, from general entertainment content on the low end to finance and business content, which routinely earns several times more.
| Niche | RPM low ($ / 1,000 views) | RPM high ($ / 1,000 views) |
|---|---|---|
| General | $1.5 | $4.5 |
| Entertainment | $1.5 | $4 |
| Gaming | $2 | $5 |
| Education | $3 | $8 |
| Fitness & Health | $3 | $7 |
| Tech & Software | $4 | $10 |
| Finance & Business | $8 | $20 |
These are broad planning ballparks, not guaranteed payouts — actual RPM on any channel still depends on viewer country, time of year (Q4 typically runs higher across every niche), video length, and how many advertisers are actively bidding on that specific audience. RPM is what a creator receives per 1,000 views after YouTube’s cut, not the same figure as CPM, which is what an advertiser pays.
Use this in a calculation
Plug these figures into the YouTube Earnings calculator to get an estimate built around your own numbers.
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